Fractional Operations, Designed for You.
Built around your business, your vision, and the life you are here to live.
Reduce 60% of Manual Processes
The average reduction in manual administrative work our clients experience following a Centered Implementation engagement, freeing hours for the visionary work and the life they are building outside the business.
We've Helped Founders
Reclaim 10+ Hours Per Week
The average time our clients get back every week after implementation. Hours that go back into leading their business and living the life they built it for.
Since 2020
Partnering with founder-led businesses globally, across industries from executive coaching and creative agencies to non-profits and pharmaceutical education.
The Centered Spiral
We believe entrepreneurship is a practice of self-actualization.
It is why our name and logo are inspired by the sacred spiral: the understanding that life is a series of loops where we return to similar experiences and obstacles, but each time with a more profound understanding of ourselves. Entrepreneurship takes us on that same journey — as our businesses grow, we do, too.
A Note from Our Founder
What would it be like to log off without needing permission? To sit outside and regulate our nervous systems before taking a call? To dare to pursue our passions?
These questions ignited my entrepreneurial journey, and they are at the heart of everything we do at Centered Operations.
After graduating from the University of Southern California, I began my career in Los Angeles as a Creative Executive and Chief of Staff in Hollywood’s fast-growth startup space. I supported organizations through high-pressure scaling efforts: growing teams from 3 to 15, accelerating closed deals from 10 to 35, and helping founders confidently navigate investor asks jumping from Seed rounds to $100M.
Those environments taught me what it takes to build the operational infrastructure required to handle explosive growth, and what it means to work with absolute diligence and excellence. They also taught me that the way most founders are working is not sustainable — for their businesses or for their lives.
I founded Centered Operations because I believed there was a better way: one where professional success and personal wellbeing are not in conflict.
Today, as the Founder, Lead Consultant, and Creative Director of Centered Operations, I run my business from South Florida while traveling internationally to bring our clients’ projects to life. I am honored to dedicate my career to helping founders build successful businesses that promote health, build wealth, and cultivate joy.
Fiona Baquerizo
Founder, Centered Operations
Case Study
From Execution Bottleneck to 10x Revenue Streams
The Founder
After 30 years as a solopreneur, a premier C-Suite executive coaching founder was ready to expand her high-end, in-person leadership interventions globally. Her processes lived entirely in her head and her reliance on ad-hoc vendors created a massive execution bottleneck.
How We HElped
We traveled alongside the founder across 3 US states and 2 European countries to Audit the operations of her service delivery. We built a bespoke delivery team, implemented human-enabled AI to standardize her intellectual property, and designed a comprehensive event planning manual to standardize her international interventions end to end.
The Results
Global delivery capacity grew from 2 to 7 secured international interventions annually
Proper scoping justified 10x price increase the coaching services
12+ hours of project management offloaded from the CEO’s weekly plate
1 full-time employee and 2 dedicated vendors successfully onboarded
The Centered Effect
She extended her winter stay in Salt Lake City, knowing her global business was fully operational no matter her location.
